On March 17 2009, Scott Forstall and Greg Joswiak from Apple unveiled the iPhone OS 3.0 update for the iPhone and iPod Touch. This preview event really shows just how much R&D Apple puts into their products. The presentation initially went through lots of marketing figures showing just how many millions of iPhone have been sold, and the figures are truly staggering.
Personally, I was keen to see what some of the 100 new features were that Apple has been keeping under wraps. This winter in Australia, here are some of the things iPhone and iPod Touch users can look forward to when they install the iPhone OS 3.0 upgrade. The update will be free for iPhone users but US$9.95 for iPod Touch owners.
Cut, Copy, and Paste – Yes that basic computing task that we just can’t live without. Cut, copy and paste will work within apps and across apps just as you would expect. Is there an “undo” I hear you ask. You bet there is. Just shake to undo.
When Apple were asked why it took so long to introduce this basic functionality, they said they wanted to get it right the first time. They’re not hinting that their counterparts occasionally get things wrong are they? 
Landscape Mode – If you think the current qwerty keyboard is a bit small, you’ll love the new landscape mode. In iPhone OS 3.0, you will now be able to use the virtual keyboard in landscape mode. This will work in key apps like Mail, SMS, Notes and the Stocks app as well.
Spotlight – Do you find searching your iPhone or iPod Touch cumbersome? To make searching easier and faster, Apple has announced a new app called Spotlight. Mac users out there will already be familiar with Spotlight, the search feature that is built in on all current Macs. Spotlight will be able to search through your Contacts, Calendar, Email, iPod Music, Notes and SMS.
Enhanced SMS – Apple has listened to their customers and have made some great changes to the SMS app as well. Changes like adding MMS capabilities. With iPhone OS 3.0 you will be able to send and receive typical MMS items like photos, audio and contacts. You will also be able to forward text messages.
Bluetooth Support – Improvements have also been made in bluetooth connectivity. The iPhone OS 3.0 will support things like stereo bluetooth, multiplayer gaming and more.
You can watch the whole presentation at http://www.apple.com/iphone/preview-iphone-os/
